Privacy Policy

Introduction

By visiting this Platform, providing your information, or availing any product or service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and applicable service/product terms. If you do not agree, please do not use or access our Platform.

Collection of Personal Data

We collect your personal data when you use our Platform, services or otherwise interact with us. This may include:

• Name, date of birth, address, telephone/mobile number, email ID and related identification details provided during sign-up or enquiry.
• Sensitive personal data collected with your consent — such as payment instrument information — in accordance with applicable laws.
• Behavioural data: preferences, browsing activity and other information you choose to share on our Platform, compiled and analysed on an aggregated basis.
• Transaction data related to your interactions with the Platform and third-party business partner platforms.

You always have the option to not provide information by choosing not to use a particular service or feature. If you receive a call or email claiming to be from Hukumsa and asking for sensitive credentials (PIN, password, OTP), do not share them. Report such incidents to an appropriate law enforcement agency immediately.

PhonePe Payment Gateway — Data Handling

Payments on this Platform are processed through PhonePe Payment Gateway. When you make a payment:

• You will be redirected to PhonePe's secure payment interface. We do not see or store your card, bank account or UPI details.
• PhonePe processes your payment information under its own Privacy Policy and in compliance with PCI-DSS and applicable RBI guidelines.
• We receive a transaction confirmation (success/failure, transaction ID and amount) from PhonePe to fulfil your order.
• PhonePe may share limited transaction data with us for reconciliation, refund processing and dispute resolution.

We recommend reviewing PhonePe's Privacy Policy before making any payment on this Platform.

Usage of Personal Data

We use personal data to provide the services you request. Specific uses include:

• Fulfilling and managing your service orders and transactions.
• Enhancing customer experience and resolving disputes.
• Informing you about offers, products, services and updates (with opt-out available).
• Detecting and protecting against error, fraud and other criminal activity.
• Enforcing our terms and conditions.
• Conducting marketing research, analysis and surveys.

Sharing of Personal Data

We may share your personal data:

• Internally within our group entities and affiliates to provide you access to their services and products.
• With third parties such as sellers, business partners, logistics partners, payment processors (including PhonePe) and third-party reward programs for operational purposes.
• With government agencies or authorised law enforcement agencies if required by law or in good faith belief that such disclosure is necessary to respond to legal process.
• With third-party rights owners or others where necessary to enforce our policies, respond to content claims, or protect the rights, property or safety of our users.

Security Precautions

We adopt reasonable security practices and procedures to protect your personal data from unauthorised access, disclosure, loss or misuse. We adhere to security guidelines to protect your information whenever you access your account. However, transmission of information over the internet cannot be guaranteed as completely secure. Users are responsible for protecting their login and password records.

Data Deletion & Retention

You may delete your account by visiting your profile and settings on the Platform, or by writing to us at the contact information below. Note that account deletion results in loss of all associated data. We may refuse or delay deletion in the event of pending grievances, claims or ongoing services. We retain personal data for no longer than is required for the purpose for which it was collected, or as required under applicable law. Anonymised data may be retained for analytical and research purposes.

Your Rights

You may access, rectify and update your personal data directly through the functionalities provided on the Platform or by contacting us.

Consent & Withdrawal

By visiting our Platform or providing your information, you consent to the collection, use, storage, disclosure and processing of your information as described in this Privacy Policy. You also consent to us contacting you via SMS, instant messaging apps, call and/or email for the purposes specified herein.

You may withdraw consent by writing to our Grievance Officer with the subject line "Withdrawal of consent for processing personal data". Please note that withdrawal of consent is not retrospective and may restrict or deny the provision of services for which such information is necessary.

Changes to This Privacy Policy

Please check this Privacy Policy periodically. We may update it to reflect changes to our information practices and will alert you about significant changes as required under applicable laws.

Grievance Officer

For privacy-related concerns, please contact our Grievance Officer:

• Company: Hukumsa, 215, 2nd Floor, OM Tower and Complex, Bhilwara, Rajasthan — 311001
• Email: hello@hukumsa.com
• Phone: +91 86902 08471
• Hours: Monday – Friday, 9:00 AM – 6:00 PM